101 Years Ago
The December 13, 1923 Colorado Transcript is full of suggestions for Christmas giving.
Foss Drug suggested perfume, ivory brushes, and ma jong sets for Her, Kodaks, cuff links, and radio sets for Him, and balls and dolls “for the Kiddies.” Jefferson County Power & Light suggested percolators, electric irons, and Hoover sweepers. Linder Hardware thought we needed Pyrex cooking ware, Winchester Tools, and Flexible Flyer sleds. Alpine Drug Store offered boxed candy, cigars, and stationery. Robinson’s Bookstore had books, Kodak albums, and “pennants for your college friends.” Tierney Jeweler promised that “Nothing can express the yuletide sentiment more appropriately than one of our brilliant diamonds or beautifully engraved wrist watches.”
Koenig Mercantile reminded us of the need for oranges, raisons, mince meat, and dates, and the City Meat Market said they would be getting a lot of nice turkeys.
G.H. Buckman & Co., dealers in coal, wood, feed, ice, and salt reminded us of the need to Buy Local with their suggestion to “Patronize home industry by buying Leydon Coal, mined in Jefferson County.”
I found the most interesting ads to come from blacksmith Fred Bochatey, Churches Garage, and the Golden Motor Company. Mr. Bochatey said, “Here is your chance to give your sore footed horse a pair of shoes for Christmas.”
In this transitional time (from horses to cars), Grant Churches thought “something for the car for Christmas” would be just the thing. Golden Motor Company was a bit less anthropomorphic, saying that the fancy accessories were gifts for the motorist, rather than the car itself.
