The Colorado Transcript had an endless number of ways to say “shop local!” I recently reprinted their 1921 reminder that if you shopped in Denver instead of Golden, you might be murdered, run over, or catch small pox.
81 Years Ago
The December 16, 1943 Colorado Transcript urged people to hurry out to the stores before they ran out of merchandise. They announced this with an unsettling headline:
Attacks on Golden’s Stores This Season Without Precedent
Moving past that alarming introduction, the reader learned that sales were brisk in Golden’s stores.
There seems to be a determination on the part of Christmas shoppers this year to clean out all the stores of every article that can possibly be used as a gift and every card that expresses Christmas cheer.…
The buying started almost two months ago when the postal officials announced the time for mailing presents to the men overseas, and has continued without abatement. Many are still sending presents to their soldier boys in hopes that they will reach them early next month.
For several weeks, and this week in particular, there is and has been advertised in the Transcript by responsible home stores a large number of specially selected articles that will make nice Christmas gifts and remembrances. Be sure and look these ads over before going shopping, as they will help you to save both time and money.
Then as now–shop local!
