The Link Between Ball Arena and Beer Cans Is Uniquely Colorado

November 24, 2020

By Jonathan Shikes
Westword

In late October, the Kroenke family, owners of the Pepsi Center, the Denver Nuggets and the Colorado Avalanche, surprised sports fans by revealing that they were changing the name of the 21-year-old Pepsi Center to Ball ArenaBall Corp., the Broomfield-based aluminum packaging maker behind the name, is also expected to begin converting all of the drinking vessels sold at the arena — along with Kroenke’s venues in Los Angeles and London — into aluminum for an infinite recycling loop that should be in place by 2022… Read more…