92 Years Ago
Golden was beyond excited in April of 1933. Prohibition was over and Coors was about to start shipping beer again. To many Golden families, this meant the worst of the Depression was over.
Ho! Hum! Another election day has come and gone, but “when de we get beer” continues to be the question of the hour.
Colorado Transcript – April 6, 1933
The April 6, 1933 Colorado Transcript reported that at one minute after midnight on Friday April 7th, a “train of 21 refrigerator cars, loaded to capacity with Coors’ real beer…will pull out of the yards at Coors’ Golden brewery. Simultaneously with the departure of the train, more than 100 trucks piled high with the eagerly-awaited beverage will leave Coors’ brewery for Denver and other points.”
The brewery was already employing 125 men and working three shifts. The bottling plant was running 24 hours a day.
A Transcript caller, who is supposed to be well informed about such matters and who spent much time hunting for the corner around which prosperity was supposed to be lurking, tells us that prosperity wasn’t around a corner, but behind a beer keg.
Colorado Transcript – April 6, 1933
The same edition of the paper announced that local farmers would be planting barley, as Coors would need plenty of it and would pay cash.
Happy days were here again!
