- Meeting Agenda
- Watch the meeting streaming live starting 9AM
- Attend the meeting @ City Hall Council Chambers - 911 10th Street - (map)
The Community Marketing Committee is responsible for the Visit Golden program, which works to attract visitors. It has a budget of approximately $578K. Most of this is spent on consultants and digital advertising. They also print a yearly guide. In the past, they have mailed the Guide to every Golden household but now plan to make it available upon request.
The group will discuss their 2025 marketing plan. They have decided to discontinue marketing for group travel (such as conferences). They have also decided not to repeat Western Heritage Days, which they ran last January to attract Stock Show participants.
Their target market is front range communities from Fort Collins to Colorado Springs. They would like to reach more Golden people, and propose doing so by including more information in the quarterly Informer and the City's weekly email. They hope to build a stronger relationship with Mines, to encourage campus visitors to dine, shop, and visit local attractions.
Their demographic target groups are
- Millennials (29-44 years old) - target them by describing Golden as "The Perfect Day."
- Families (25-54 years old) - perfect day trip with kids
- Empty Nesters (age 50 up to retirement age) - target them with the message "I found it in Golden."
